Libera (originally Letzin Libera) was established over 50 years ago by Wolfgang Letzin and Stan Libera. The studio has been providing creative service for many of Canada’s most trusted brands for decades.

Wolfgang Letzin’s retirement presented the opportunity to rename and rebrand the studio. The new identity is much more than just the name of the owner. It encapsulates the company's core values and competencies; thoughtful, simplicity, attention to detail, influenced by tradition and design fundamentals.

The LGL monogram was thoroughly researched and refined. The counter space and the embossed square represent an elegantly simple container. A representation of the care, craft and quality we provide all our clients, form and function.

The identity system was then expressed in both print and digital collateral; stationery, signage, promotional materials, pitch decks, docket folders and web.