Opportunity
One brand to capture and communicate the diversity, flexibility and function of over 3000 unique products. No bells and whistles, just nuts, bolts, and every other fastener and building supply product imaginable.
BEFORE
AFTER
Core objectives
Maximize brand expression with clarity, flexibility and control across all applications.
The retail packaging solution must include an inline application, and customization strategy that is nimble, highly adaptive, and developed and tested with multiple fulfillment partners.
The new brand must use information hierarchies and systems to communicate strength, reliability, as well as core product details and functions to all channels and stakeholders.
Key Outcomes
The new HB branding and retail packaging solution is highly adaptive and successfully achieves the goals identified in the creative brief. Our ability to work closely with Home Hardware’s vendors and suppliers allowed us to understand fully the depth and changes of this 3000+ sku product assortment.
“The complex demands of rebranding and developing an application strategy that can bring thousands of products to market with consistency requires more than great creative – It takes great organization, a commitment to team work and focus. Libera has been an amazing partner for decades. Together we developed a customized branding and packaging system that enables us to execute on time and on budget. Our relationship is strong and our processes continue to evolve.”
– Bill Swijters Manager W.D. Packaging Inc.
