1000+ tools & Accessories

OPPORTUNITY

• Develop and redesign a bold and versatile, omni-channel private brand strategy

• Provide creative direction, brand stewardship, design direction and execution

• Focus creative and design contributions primarily on retail marketing, merchandising and packaging

• Work with channel leaders and stakeholders to ensure alignment across all touch points

• Govern and validate that all designs track with mission and vision for both Benchmark® and the master brand Home Hardware

• Establish a cloud based collaboration and share system with organized, archived, easily accessible brand elements; photography, illustrations, logos, packaging, promotions and guidelines.

SOLUTION

Libera and the Benchmark team overcame the many challenges of omni-channel communications and successfully established Benchmark® as a trusted standard in this category.

Through extensive research, exploration, validation and iteration we have created a highly competitive private brand. DIY enthusiasts, homeowners and home builders have embraced this quality line of over 1000 tools.

What started as a modest assortment of carefully selected tools has evolved into a full, diverse catalogue of hand and power tools, equipment and accessories – A brand truly worthy of the name BENCHMARK®.

Today this brand provides quality, precision, innovation and reliability to all those with the will, the skill, and the commitment to build better.